The Selfie Factory pop-up at Westfield, one of Europe’s biggest shopping centres, has seen thousands pass through the 20-odd themed booths and backdrops for quirky images to upload on social media.
In pic: Visitors take and pose for ‘selfie’ photographs at The Selfie Factory in Westfield London shopping centre in west London.
Mothers taking pictures of their babies
“I love all the different rooms,” said Molly Bryant, 19, from Stevenage, north of London. “It will look good for my Instagram and be different from what I’ve got on there already.”
The pop-up space is the brainchild of owner Will Bower.
“People come in and spend an hour having fun and taking as many photos as they like,” he told.
In pic: Business owner Will Bower poses for a photograph during an AFP interview at the Selfie Factory in Westfield London shopping centre in west London.
What sparked the idea
That sparked the idea of bringing an abundance of abstract Instagrammable scenes together under one roof.
“Our generation likes to upload things and there’s always a struggle getting content. The Selfie Factory gives you loads of content all in one go,” Bower said. He added: “A lot of people live their lives through Instagram. I’m sure places like this will grow in the future.”
Professional social media influencers have been to take snaps including even some regulars, Bower said.
Eliza Bendall, 19, was shooting pictures with a suitcase full of cosmetics, in preparation for product launches.
“Hopefully we’ve got some really cool shots,” she said. “So far my favourite is the ’50s diner. It’s very ‘Grease’ vibes. I’m obsessed with that!”
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